Pollinator Partnership and New Beat Foods
Pollinator Partnership (P2) is the world’s largest non-profit 501(c)3 organization that is devoted solely to protecting pollinators and their natural habitat. Businesses big and small work with P2 to promote their mission and sponsor events and programs.
New Beat Foods is pledging a portion of each product sold to P2, specifically the Bee Friendly Farming (BFF) Program. This program requires farmers to meet certain criteria to provide pollinators on their land with exceptional habitat. Rourke said, “There’s a certification process and it’s more involved. It encourages the use of best management practices and reducing or eliminating the use of chemicals on the land.
In addition to chemical alternatives, farmers must use 3-6% of their land for bee foraging, provide clean water for bees, ensure a variety of flowering plants remain in bloom throughout the growing season and provide features like hedgerows and natural brush where the bees can nest and mate.
According to a recent UN report, more than 70 of the 100 crops that provide 90 percent of the world's food rely on bees for pollination. Managed honey bees remain the most economically important pollinator, contributing over $19 billion annually to the U.S. economy.
Learn more at http://www.pollinator.org/